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the BRAND ELEMENT
You have something great and you want the world to know about it – what element are you missing? We’re a mobile marketing team that’s been crushing marketing projects together since 2007, and individually, long before then. We live and breathe outdoor sports and fitness, and offer clients a streamlined, targeted, painless (really) approach.
Great copy sells. Smart writing conveys both a specific message and the overall vibe of a company within just a few words, or even, a single word. Effective, strategic, dang beautiful copywriting sells product while strengthening a brand.
BRAND
analysis strategy story naming positioning management
DESIGN
identity copywriting tagline style guide
asset creation web
GO-TO-MARKET
advertising sales product content collateral packaging POS
The formula. We listen. We think, create, and deliver on time and on budget. We're quick and efficient, and communicate as much or as little as you want us to. Bam. Smooth sailing.
who we are
The core of The Brand Element is three professionals: a marketing guru, a creative designer and a conceptual copywriter. Collectively, we have over 40 years and hundreds of clients, specializing in the sports, fitness and outdoor industries. We are creative, passion-driven outdoors-people who have maintained careers doing what we love. We also have a network of professionals we work with to suit the specific needs of our clients.

brands we've worked with

management
sales
product

collateral
advertising

management
copywriting
advertising
collateral
POS

analysis

analysis
positioning
management

management
advertising
product

management
advertising
sales
collateral

management
copywriting
advertising
collateral

collateral
advertising

collateral
advertising

collateral
advertising

analysis
management

management
copywriting
advertising
sales
POS

management
advertising
sales
collateral

copywriting

analysis
naming
copywriting
collateral

copywriting

copywriting

naming
copywriting

sales

copywriting

editorial
contact us
415/819.2908
Provide us with your email and we'll send you an occasional newsletter :)
Lisa has written a couple books!

"Appropriately enough, Running that Doesn't Suck is a book that doesn't suck. In fact, it is the opposite of sucky - a punchy, perfect blend of wit, inspiration, and nitty-gritty tips and advice, all delivered in plain English."
MARK REMY

"Trailhead is a must-have for anyone from human mountain goat to neophyte. It is comprehensive,
easy-to-understand, and often entertaining. Most of all, it's useful."
ENDORPHINRELEASE.COM
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